You have a fantastic business idea and you are offering a product or service that you know people will benefit from. You've set up your storefront, you have all of the supplies that you need and you're ready to start greeting customers. Now, the only thing you need to do is attract those customers.
As a start-up business, one of the biggest challenges is attracting customers, and customers are the key to your success. In order to grab the attention of passersby and turn them into paying customers, here are some helpful strategies to try.
Create a Killer Sign
In order to make your business stand out from all the rest, you need to create a killer retail sign. Skip the black letters on a white background and think of something that will be way more memorable. For example, if you sell children's clothing, a sign that features a closet full of fun, colorful clothing with your business' name displayed in brightly colored bubble letters will do a much better job of attracting customers. Talk to experts like Elliott Bay Metal Fabricating Inc. for more information.
Open the Door!
When the weather is warm enough to allow it, open up that door! People will be more inclined to walk into your shop than pass it by when they see that your door is wide open.
To make shopping in your store even more alluring, set up something that will garner attention. For instance, if you sell children's toys, a bubble machine set up next to your open door will certainly make kids and their parents want to check out what you sell. If your business is a bakery, a display of free confections set up next to your open door, plus the enticing aroma that wafts out, will surely tickle the taste buds of people passing by.
Fly Colorful Flags
Tie up flags, pendants and/or banners outside of your storefront. Drape them around the front door, from the overhang, around the lamp post across from your front door. Pick bright, bold colors and make sure to replace them when they start to look tattered and you'll entice people to come inside.
Keep it Neat
Where would you rather shop: A store that appears to be dingy and dirty; or one that is neat, clean and tidy? Most people would prefer a tidy shop than a dingy one.
In order to attract customers and keep them coming back, make sure your storefront and the interior of your store is neat, clean and tidy. Clean the windows, dust the signs, replace burnt out light bulbs, sweep and mop the floors, dust the shelves; housekeeping is vital to the success of your business.
By following these simple tips, you can attract the attention of your targeted audience and make your startup a success.